If you’ve opened Instagram recently and noticed your Instagram story highlights disappeared, don’t worry—they’re not gone. Instagram has introduced a new highlights update in 2025 that moves them into their very own profile tab. 📲
This change is rolling out gradually, so while some accounts already see it, others will notice the Instagram highlights new tab appear in the coming weeks.
What Changed with Instagram Story Highlights?
Here’s what you can expect with the latest Instagram story update:
- New Location: Your highlights are no longer under your bio—they now live in a dedicated highlights tab on your profile.
- New Format: The classic circle highlight covers are being replaced by a 4:5 rectangular format. That means your carefully designed circular icons will no longer fit.
- Fresh Opportunity: With this change, it’s the perfect time to update your Instagram highlight covers, re-curate your content, and give your profile a modern look.
Why This Update Matters for Creators & Brands
For many businesses, Instagram highlights act like a portfolio—they showcase services, FAQs, testimonials, or product launches. With this update, Instagram is encouraging creators and brands to treat highlights as a more permanent, curated feature.
This is especially important if:
- Your Instagram highlights are not showing (they’ve just moved).
- You rely on highlights for storytelling or brand identity.
- You want to stand out with fresh Instagram highlight design.
How to Optimize Your Instagram Story Highlights 🎨
Here are three ways to take advantage of the Instagram highlights update 2025:
- Update Your Highlight Covers: Replace outdated circle icons with engaging rectangular highlight designs that fit the new format.
- Audit Your Highlights: Remove old or irrelevant stories and reorganize them to match your current brand strategy.
- Tell a Story: Think of each highlight as a chapter—use the new design to create a smooth, narrative-style flow.
FAQs: Instagram Story Highlights Update
Q: Why did my Instagram story highlights disappear?
A: They didn’t disappear—they’ve simply been moved to a dedicated highlights tab on your profile.
Q: Where did Instagram highlights go?
A: They now appear in a separate tab next to your posts and reels, instead of under your bio.
Q: How can I fix missing Instagram highlights?
A: No action needed—this is part of the Instagram profile update. Just wait for the rollout to hit your account.
👉 So, will you be refreshing your Instagram highlight covers for the new rectangular format? Let us know how you plan to redesign your story highlights in the comments below! 💬
